Narrative Healing by Lisa Weinert
Founded by author Lisa Weinert, Narrative Healing is a trauma-informed program blending somatic, movement, and writing practices to support mind-body healing. Weinert’s debut book, Narrative Healing: Awaken the Power of Your Story (Hachette Book Group) was released in 2023.
As Social Media Manager, I led strategy and creative execution across Instagram to support Lisa’s book launch, drive course enrollments, and build long-term brand awareness. I oversaw content direction, campaign development, and community engagement, aligning all efforts with the brand’s core values of empathy, empowerment, and evidence-based healing practices.
GOALS:
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Encourage book preorder sales and enrollments in companion course
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Promote book tour events
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Build program awareness and clarify brand identity
RESULTS:
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Collaborative giveaway campaigns with aligned accounts broadened reach to target audience
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New, pinned "back to basics" content clarified and introduced program foundations to new viewers
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Activation of author’s existing professional network garnered high-visibility UGC
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Coordinated stories, review highlights, and video content supplemented publisher's in-house preorder campaign
Feed (Before)
Feed (After)
ALIGNED IMPACT
Strategy: Spotlight organizations aligned with Narrative Healing's mission, helping broaden awareness of important programs while reinforcing NH brand identity as empathetic, empowering, and community-driven.
EVIDENCE & EXPERTISE
Strategy: Use carousels to share research and evidence that highlights the program's scientific foundations and establishes the brand as an authority and expert voice in the field.
LEVERAGE NETWORK
Strategy: Engage the author’s extensive professional network to create high-visibility UGC ahead of book publication.
